I design product

experiences that

drive meaningful

impact.

7+ years in fintech. Grew products from thousands to
2M+ users, built 2 products from scratch,
ran 20+ design experiments,
and counting.

See selected work

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Selected Works

Designing Digital
Experiences That
Move Business Metrics.

Every design decision should create measurable value.
I turn insights into experiences that drive impact.

Simplifying
the Rejected Loan
Reapply Flow

The new flow increased end-to-end conversion, outperformed the baseline by 9%.

View Reports

Simplifying the Rejected Loan Reapply Flow

Engaging
New Users Through
Gamification

Motivate new users to complete setup and convert signups into active users.

View Reports

Defining
Voice and
Noise

Determining the volume, depth, and frequency to identify the core issues.

View Reports

Visuals

Branding Performance Dashboard

Branding performance monitoring system that enables administrators to track outlet progress across regions, identify issues in real time, and take action through an integrated map and detail view.

Status

Live as Internal Platform

Client

JDN

Branding Performance Dashboard Detail View

*UI visuals have been anonymized at the company's request. The design presented includes refined layout improvements addressing earlier technical limitations, while accurately reflecting the product's original functionality and behavior.

Sports Editorial

Explored a modern editorial layout inspired by F1’s visual language, balancing real-time data, storytelling, and content discovery within a single cohesive interface.

Status

Layout Exploration